Make It Personal

Posted by Steve Robinson on March 27, 2017

I’ve seen 2 social media posts recently where people have been reaching out for support (both with a very generic ‘Looking for a business consultant’ message which, in both cases, has turned out to be not quite what they were looking for).

Anyway, in both cases, they had a string of responses/offers on the social media platform, in one case over 100 separate offers. These were things like “I can recommend Joe Smith”, or “I can help you” or the one I really loved “Hey PM me”.

In both cases, I hunted on the internet, found a phone number and rang the individual. Now, I don’t know whether they will become clients or not – depends on whether there is a fit – but in both cases, I was told that I was the ONLY person to have made a telephone contact!!

Why are we all hiding behind social media?

Don’t get me wrong, I think it’s a great tool for connecting, but you have to know when to drop off the social media and make it personal.

Think about it from your own perspective, when have you ever bought ANYTHING just from a social media connection?

So, come on gang, if you see an opportunity and it feels like there’s a good fit – stop broadcasting, pick up the phone and make it personal!!

If my experience is anything to go by, you will absolutely be in the minority!!

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