Don’t you just love passionate people?
Yesterday was the first meeting with a lovely lady supported by her husband on their start-up business.
From the moment we started talking, the passion she felt for the product she wants to sell was very evident and extremely infectious.
The couple described the origins and the inspiration for their new product. They shared details about their joint African background and how their roots are what made their product special.
And they talked about the reason they had decided to turn this passion into a product – to raise money for their local charity.
And the product?
Well, it would be inappropriate at this stage to go into details, but it was absolutely delicious and is sure to be a hit.
Who knows, this budding entrepreneur could become the next Levi Roots.
She has a fantastic product, a great story and a passion to make it work – but not the slightest idea how to make it happen!
So, we’ve agreed 4 steps to build her very own Breakthrough Process;
- Get the message right – we’re not selling a product, we are telling the story and telling it in a way that prospects see the passion, understand the value and are excited into wanting to engage.
- Plan the marketing – this is a start-up so there is not much money to play with, so once the message is sorted, we will agree what strategies would be best, then build a tactical plan around those strategies to includes all the usual elements (website, social media, product branding and packaging, sampling, referrals, joint ventures and the many other tools available).
- Implement the plan – we’ll do this quickly and professionally. However, the biggest concern is that this lovely couple will get over-whelmed so we will implement in a simple step-by-step way.
- Review progress – at every step of the way I will teach them to constantly re-evaluate what they are doing. If something doesn’t work and shows no sign of working, we’ll stop and do something that will work. They are on too tight a budget to waste money and time on things that don’t produce clear and measurable results.
Time will tell how they will get on, but one thing is absolutely clear;
Passion is the first step on the road to success!
I would much rather work with a person who has limited knowledge but boundless enthusiasm, wouldn’t you?
So, if you get stuck building your business, try our FREE test drive and let us help you build your own Breakthrough Process.